
News from . . .
. . . . . . . . . . NOW AND FOREVER
NOW & FOREVER ANNOUNCES NEW LINE OF UNIQUE,
PERSONALIZED PRODUCTS AND ACCESSORIES FOR TEENAGE GIRLS
Visalia, CA. - Now & Forever, a leading direct mail supplier of wedding invitations, bridal party gifts, decorations
and accessories, has announced the launch of Friends Now & Forever, an online gift and accessories catalog for teenage
girls. With this addition to the Now & Forever brand, known
for their bridal line, thousands of young women across the nation
will have access to unique products that help them create lasting
memories of forever friendships.
"It's clear to us that teenage girls value
friendship highly. They love to collect and exchange pictures of
one another," said Beth Rumery, General Manager of Now
& Forever. "This line of products provides them with an
outlet for building lasting friendships and memories in a fun and
unique way."
Friends Now & Forever is launching in two phases. Phase one
products will consist of personalized and non-personalized items,
including jewelry, photo frames, unique cards and party accessories.
Phase two will add a line of personalized posters.
"In selecting products and designing templates for the posters,
we worked with an advisory committee of twenty-three teenage
girls from a local high school," said Lori Ross, Director of
Business Development. "I had a great time working with these
teens. They know what's in and what's not. They're the
experts and they led the way." The result, so far,
is sixty-three unique product combinations and forty-eight
poster designs to choose from. "We couldn't be
happier with the results," added Ross.
Starting this August, customers will be able to upload their
digital photos directly to the web site
(www.friendsnowandforever.com) and design their posters in real
time by selecting backgrounds and borders that fit their unique
styles and tastes. Customers can add the finishing touches to
their posters by adding customized headings and text. "The
posters are what excite us the most. We know they're going
to be a big hit with teens." shared Rumery.
About Now & Forever
Now & Forever is a brand name of Taycal Press. Taycal
Press is a subsidiary of Taylor Corporation, a worldwide company
dealing in direct marketing, imprinting and communications. Born
in 1985, Now & Forever serves direct mail customers with
personalized printed wedding invitations, bridal party gifts,
decorations and accessories, including products designed for the
Hispanic market. Friends Now & Forever adds the teen market
to our range of customers. For more information on Now &
Forever, visit our website at www.now-and-forever.com.
For more information on Friends Now & Forever, visit www.friendsnowandforever.com.
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