WORLDWIDE PRINTING THERMOGRAPHERS ASSOCIATION DEBUTS AT HOW DESIGN CONFERENCE

Thermography Association Breaks Into Design Community

The WPT exhibit booth, at the recent HOW Design Conference in Orlando, FL, provided over 2,000 designers with clever examples of how to use thermography to enhance their projects.

ORLANDO, FLORIDA - The Worldwide Printing Thermographers Association (WPT) recently made its grand debut at the HOW Design Conference in Orlando, Florida which was attended by more than 2,000 graphic designers from across the nation.

The WPT exhibit booth offered designers clever examples of how to use thermography along with other processes to enhance their projects. Complimentary fraction to decimal bookmarks (used by designers to measure their design work) featuring the WPT website, thermography samples, and a resource listing WPT members were distributed at the WPT booth. WPT members Bob Hodgins, Hodgins Engraving Company in Batavia, NY; Allan Greenspan, Northeast Thermography, Wallingford, CT; Craig Schwartzer, Faust Thermographic Supply, Linden, NJ and designers from Checkerboard, Ltd., West Boylston, MA staffed the booth and discussed the thermography process with conference attendees.

Prior to the conference, WPT members produced thermographed, 4-color inserts that appeared in HOW and I.D. Magazine - - two prominent design publications read by more than 250,000 designers nationally and internationally. The pieces featured a production notes section that explained the thermography process.

Thousands of designers at the recent HOW Design Conference were able to "feel the difference" with thermography (raised printing) at the WPT exhibit booth.

WPT member Allan Greenspan commented that, "The designers had a multitude of questions about thermography ranging from pricing, color restrictions, ink colors and powder choices. They spent a lot of time examining the sample pieces available at the booth and were extremely interested in learning as much as possible about the thermography process and its variety of uses."

According to WPT President Bob Hodgins, "The HOW Conference reinforced two things for our industry. First, that the design community needs to be educated about thermography. Second, that there are tremendous business opportunities available through this type of outreach. This was an important first step for WPT and we will continue to identify opportunities to educate designers and other critical markets about the benefits of using thermography."