2008 Specialty Graphics Conference – SUCCESS!

This year’s conference was held in Sante Fe, New Mexico. The weather was great. The speakers were marvelous. The food and drink – outstanding. A wonderful opportunity to see old friends and make new ones.

The Buzz: Payal Kripalani

The Buzz

Spotlight on Payal Kripalani

Art Department Manager for Checkerboard, Ltd.

Payal Kripalani always knew that she wanted to be a designer. While majoring in Studio Art and Economics at Clark University in Worcester, Massachusetts, she took some interesting fine art and graphic design courses. These classes helped her to understand and enjoy the design process, think about production issues and learn printing techniques.

During her senior year, Payal had the opportunity to do a graphic design internship with the United Way. She worked closely with their marketing department to create collateral and promotional pieces for the organization. She learned several important things about designing in the real world as opposed to designing for a class project. She worked closely with the printers who printed their designs and learned production issues. According to Payal, “My internship experience was very exciting. It helped me to learn to keep my mind open to different materials and processes when designing.”

As the Art Department Manager for Checkerboard, Ltd in West Boylston, Massachusetts, she finds all her design projects new and exciting. All of the custom invitations at Checkerboard, Ltd. are printed using thermography and their designs complement the process. Payal noted, “Our designs are extremely creative and we are always looking for ways to use thermography in new and exciting ways. Thermography is a wonderful process that can help achieve some unique effects. It adds a new dimension to the design process.”

One example of an especially creative thermography design created by Payal’s team can be found in Checkerboard’s birth announcement line. The card has a dragon printed on it, using the 4-color printing process. The effect of scales on the dragon’s body was created using thermography. The scales were first printed in clear varnish and then thermographed, creating a wonderful shine, texture and 3-dimensional effect.

Thermography Design Tips from Payal: “It is wonderful when you can use thermography to look like embossing by printing in the same color as the paper. I think this a great technique for designers to use.” “Always keep your mind open to great tools like thermography and don’t constrain yourself with what has always been. A good designer must be creative and strive to climb new mountains – think outside the box!”

Designing for thermography – it’s easy!

Thermography in Design

How to Use Thermography in Design

Using thermography (raised printing) effectively in design is limited only by your imagination. Thermography can be used with any ink colors, as well as four-color process designs. It can be used on its own or in conjunction with lithography, letterpress, foil stamping, embossing or silk screen to create unique design effects. Thermography can provide a contrast between two parts of a design by adding dimension and shine. For example, a header or image can stand out from the rest of a piece. By using thermography on sections of the same color in a design you will create a gloss or matte effect. Another unique effect can be created by thermographing line art over a flat background. Check out the thermographic processes outlined below to see how you can add pizzazz and dimension to any printed piece.

Thermography Processes

• Glitter thermography: Glitter adds instant recognition to any piece. Now that glitter powders are available in a wide variety of colors, many popular greeting card manufacturers are adding glitter as an eye-catching design element.
• Pearlescent thermography: The translucent effect of pearlescent powders are especially popular with designers. This is a relatively new thermographic application which creates a unique special effect.
• Tinted varnish thermography: Used frequently to showcase tone-on-tone colors, this process increases the dimension of the thermographed piece.
• Matte thermography: This process produces a subtle, elegant look by adding texture to a piece without shine, which simulates engraving.
• Sand thermography: Mixing sand with the thermographic powder creates a tactile piece that feels like sandpaper.
• Flourescent thermography: The fluorescent look is created by combining ultra bright colors with a high gloss finish. Methods include using a clear powder and fluorescent ink or a fluorescent powder with a clear base.
• Clear thermal overprinting – This process utilizes a clear overprint to create the look of a tile.
• Glass finish thermography – a clear gloss powder will create a reflective look similar to glass.

Do’s and Dont’s

Thermography is an exciting specialty printing process. Just follow these “tips from the experts” to help you make the most out of thermography.

• Do choose thermography when you want your design, or a specific piece of your design, to stand out. Line art or detailed drawing that looks like etching works especially well with thermography. Any color can be thermographed. Both pastels and bright and bold colors look especially striking when thermographed.
• Do not combine large flat design with finer elements. Thermography powders come in different particle sizes and using a medium grade powder may affect the entire piece. Also, since more heat will be necessary to process the large design – the precise area may smudge.
• For a unique look, outline the edges of a flat design with thermography.
• Do account for the folds in your design. Folded thermography may crack.
• It is most effective to design your piece using thermography on one side of the paper only. Thermography applied to the second side of the paper will require a second pass under the heat and may compromise the first side.
• Use thermography to add shine to any design – but be careful. Too much coverage can look dappled.
• Experiment with thermographed textures – tiny dots or grids can become very tactile when thermographed.
• Thermography may crack when trimmed so try not to add bleed edges to your design.
• Always request blister inks so that your ink color will not change during the heat process.
• All types of paper stock can be used for thermography but, for the best results, use an uncoated paper with a smooth, hard-finished surface. Paper weights can range from 20lb text to 100lb cover.